What Are Sunrise Energy Bars from Costco?

NEWS FLASH: I just came from Costco today (October 25, 2014) and they have started to stock these again after dropping them for a while. —————————— At the risk of sounding like a shill for Costco, I found yet another excellent food value there yesterday. I went to pick up my new glasses from the optical department, but once there I had to shop some, too. As regular readers know I ride my bike nearly daily here in Chicago. I take along energy snacks to give me that little boost on a long ride. I am not as young as I used to be and these little pick-me-ups help. I currently have in my cabinet several boxes of Honey Stinger Waffles, Power Crunch Bars (several varieties), PowerBars and Clif Honey Oat Crunch Bars. You can read my report on any of them by typing them into the SEARCH box at the right. On a ride, I stop about every half hour. I do this to let the dog out of her basket and stretch her legs and also to have an energy break for myself. I try to limit my recharging to 50 calories per stop so my body isn’t tied up in digestion when I want energy for pedaling. Enter Sunrise Energy Bars. As you can see from the photo, they come unwrapped in a big tub. One bar looks like someone smooshed together a bunch of granola and let it harden. Here is the nutritional breakdown for a single bar:  130 calories, total fat 6 grams, saturated fat 3 grams, cholesterol 10 mg, Sodium 75 grams, carbohydrates 17 grams, fiber 3 grams and 2 grams of protein. That is pretty much everything I am looking for in an energy bar. I can break it in half for two 65 calorie treats, or try for thirds at around 40 calories each. Either one works with my 50 calorie target per stop. I had one yesterday when I went out riding. It was excellent. Very nice taste. I need to be careful that my energy sources don’t taste too good or it becomes difficult not to over-snack. The Honey Stinger Waffles are an example. They have 160 calories each and it is most challenging to eat only one-third of a waffle at a break. Here are some of the Sunrise Bar ingredients: Rolled oats, Barley flour, cranberries, raisins, dried apples, apricots, almonds, walnuts, flax seeds, sunflower seeds, whole grain flour, cashews, sesame seeds and shredded coconut. All good healthy stuff. One of the nicest aspects of these is the price. Most of my current energy bars run around $1.00 to $1.50 each and I buy them by the box of a dozen or so. The Sunrise bars come 32 to a container and cost only $8.00. That is amazing nutritional bang for the buck. I recommend you check them out. I tried ’em and I liked ’em – a lot. Update in late November. I have grown accustomed to their taste and really look forward to having one now. I sometimes find myself snacking on one watching TV. Healthy snack food, too. I don’t do that with the other energy bars. Unlike typical granola, there is a fruitier more berry flavor to them. I like them berry, berry much. (Sorry, couldn’t resist:-)) Update in June 2013. Costco is now carrying a second Sunrise product called Sunrise clusters with Greek Yogurt Chips Also very tasty. Further update in November 2014: Costco started carrying Aussie Bites which are very similar to Sunrise Energy Bars. You can check them out at the link. They might be a nice change of pace. Tony

39 Comments

Filed under biking, calories, Costco, energy bars, Exercise, Sunrise Energy Bars, Weight

39 responses to “What Are Sunrise Energy Bars from Costco?

  1. I had a good look at these and they seem surprisingly fine for a processed food. Maybe some of the manufacturers are finally getting what people are looking for these days.

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  2. shelleyrobertsLloyd

    I love these bars, but unfortunately Costco has stopped carrying them. I found a recipe for them that I want to try because I am having withdrawal not being able to get them anymore from Costco

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    • Shelley –

      Thanks for your comment, but I think you may be misinformed. I share your affection for the bars and after reading your comment, I hopped into my car and shot over to Costco to see if they had any left. Good news. They were loaded. I even asked at the service desk and they said that the Sunrise Bars were a good seller and they knew of no plans to discontinue. I am not privy to how Costco merchandises. Maybe your local store is stopping, but it might be worth checking others. Also, if you do make up a batch and it is good would you mind sharing the recipe with us?

      Thanks,

      Tony

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  3. Rob in Texas

    We found one Costco did not have them, and worried the same thing, but another location in town had plenty. The manager told my wife they sell very quickly, so an individual location may find themselves out of stock.

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  4. Michael

    I see Costco has stopped carrying Sunrise Energy Bars. Not only are they excellent but everyone needs to let them know to bring these back!!

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  5. Sygrid Caudle

    My friend and I also like the Sunrise Energy Bars. We purchased them as long as we saw them in COSTCO. We would like it if COSTCO would bring the Sunrise Energy Bar back. We found them in our doctor’s office to be used by patients as needed. Please bring them back to COSTCO.

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  6. Kathryn

    I also have found our Costco has stopped carrying them. Talked with one of their service people who said they have been discontinued, but there is never a reason why. Am so so disappointed. Have been buying them since they first hit the shelves years ago. Costco, please bring them back.

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    • I feel your pain. Have you checked Amazon. They have tons of odd products.

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      • Chuck

        I have been buying these from Costco for years; however, when I was in their store yesterday, they were no where to be found. In speaking with the GM, he said Costco is discontinuing them. I checked Amazon and they’re selling one tub for $29, almost four times the price Costco sold them for.

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      • I just went to Costco last week and they were featuring them again as if they were a new product. I inserted that as a news flash into the original blog post.

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      • Chuck

        Tony, at which club do you shop?

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  7. Natalie

    Oh my gosh. You are so right. They are so delicious! It feels great to know they are jammed with healthful nutrients as well. Love it. Thanks!

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  8. I am in Chicago and shop at the Costco on Ashland and 14th St.

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  9. Riya

    Costco has replaced sunrise energy bars with Aussie bites in the organic section. I found the taste almost identical.

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  10. Tom

    At least here in Anchorage, Costco quit selling Sunrise Energy Bars. Again! : (

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    • Very sorry to hear it, Tom. Costco really has some mysterious aspects to its distribution. I consider it kind of like those carnivals that travel around and you often don’t know what you are going to find on the day you go. Did you check out the Aussie Bites? Mine substituted those for a while.

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  11. Tom

    I assume that you won’t be able to get them at Costco either, No one else here sells Sunrise Energy Bars.
    The service rep at Costco indicated that there was a conflict with the supplier over the price.
    I wrote to Costco & to Best Express Foods. Maybe if enough people write to them ….?
    Off the Sunrise Energy Bars package:
    “Comments/Questions”
    info@bestexpfoods.com
    1-800-282-6645
    They still had some of those Aussie Bites. Maybe I should have got some but didn’t know what they were like.

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  12. Sunrise Energy Bars are still being sold at certain Costco locations.Thenorthwest, Carolina’s Atlanta and west coast.I have been stalking Costco in Florida to try and get them back.Is there a Mr. Costco, I want to have a talk with him. Maybe there is a Mrs. Costco. I will keep on trying till I find them down here. Carol

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    • HI, Carol. Thanks very much for the update. My feeling about Costco and its stocking policy is that Costco is like a carnival that comes to town. You never know what you are going to find on any trip there. As you can see from the comments on this post, the bars have come and gone like jungle fever at Costco for several years now.

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  13. Portland Pete

    Hello,

    Costcos in Portland Oregon used to carry them, they do not any longer they have another kind they are promoting now called Organic Aussie bites. They are heavier, sugar is more prominent and they are made with Butter. Over all less ingredients. Where I would rate the SUnrise Energy Bars a 9/10. I would give the Aussie Bites a 6-7/10

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    • Thanks for your helpful comment. The Sunrise bars seem to come and go like jungle fever at Costco. I bought them a while back and then they were gone again.

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    • Chuck

      The North Carolina Triad Costcos are stocking the Sunrise Energy Bars again; however, they raised the price from $7.99 to $9.99 for the same 32 oz. tub. Enhancing their margin by 25% was obviously Costco’s strategy for discontinuing the item for 9-12 months before putting the item back inline.

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      • Thanks for the info. While a $2.00 rise might look like the reason, there is a good chance it is something else, or the cost of manufacturing the bars has gone up. We have droughts in parts of the country now.

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      • Chuck

        Understood, but this was about a year ago and my bet was that Costco was leveraging the manufacturer for a better price, didn’t get it, kicked them out, then received a concession and put them back in.

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  14. Jane Tanton

    Costco can be very frustrating – they bring in something terrific – then they discontinue it. The Sunrise Energy Bars are just such an item. Hope they will change their minds again. Those are the best. 2 are a great meal replacement. Now it is also happening with American Express. What is Costco coming to?

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  15. Eduardo Arevalo

    I buy them in SPROUTS farmers market.
    I use them for bike rides too

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  16. John Ostler

    they are indeed convenient and healthy, but they are making me itch like crazy and I have no idea which ingredient is the cause. :/

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    • Wow. Bad luck. That is the first time I have heard of such a reaction. I hope you get to the bottom of it. I wonder if it is in combination with something else you are eating.

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  17. Randy Perdu

    Made a special trip to Costco in Roseville ,MI to get a couple of containers of Sunshine Breakfast Bars and to my surprise or not! these have been discontinued…in this store anyway.What gives,why is Costco so inconsistent? I really enjoyed this product!

    Liked by 1 person

    • Randy –
      First of all thanks very much for commenting. As you can see from the other comments this has been an ongoing issue with Costco for quite a while. When I have asked about these bars and others that were discontinued, I always got the answer that they weren’t selling. However, oftentimes the product in question would reappear, sometimes prominently displayed. So, I have not good explanation for you on that.

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  18. Carl

    I tried these bars as an alternate to the Detour bars i buy. This taste pretty good but i prefer the detour bars they have 15g protein low sugar 3g and are 170 cal per bar. i eat one with a bottle of water for breakfast

    Liked by 1 person

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