Some like it hot, but most folks choose sweet or savory ahead of it.
Researchers have found a direct window into the brain systems involved in making every day decisions based on preference.
The study, led by a team of neuroscientists at the University of Glasgow’s Institute of Neuroscience and Psychology, and published in Nature Communications, offers crucial insight into the neural mechanisms underlying our decision-making process, opening up new avenues for the investigation of preference-based choices in humans.
Whether we decide to opt for a piece of apple or a piece of cake is, for example, a preference-based decision. How our brains arrive at such decisions – as well as choices that rely on our subjective valuation of different alternatives – is currently a popular research topic. Continue reading
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