Foll disclosure: I don’t loathe it, but I wouldn’t go out on Black Friday shopping with your money. I do know folks who get up at Midnight and plunge right in. The following is what Neuroscience News has to say about Black Friday shopping.
Summary: Researchers consider why some people enjoy the thrill of Black Friday shopping, and why others don’t. Enjoyment of the social aspects of shopping may determine whether you are a fan of the day, or not. Source: The Conversation.
If the thought of taking part in the annual ritual of Black Friday gives you cold chills rather than a rush of excitement, you’re not alone. For every avid bargain hunter who plans for the day as if training for a marathon, there’s someone else who stays home, secure in the knowledge that no one will trample them, shove them or invade their personal space just to get this season’s hottest deals.
NeuroscienceNews.com image is adapted from The Conversation news release.
It’s not just a lack of appreciation for bargains that drives this disconnect. Psychology research indicates that several factors determine which side of the shop-‘til-you-drop divide you land on. Some people just aren’t wired to enjoy the more social aspects of shopping.
What you prioritize plays in