I ran across this box in my Walgreen’s drug store, so I guess it has national distribution. I love this marketing. Full disclosure: I really love chocolate and I eat some every day. When I had a weight problem I ate too much of it. Now I limit my quantities.
Getting back to the marketing. These Maramor chocolates are being marketed as if they were vitamin/mineral supplements. Note the large “with Omega 3 80 mg per serving” in red on the front. Just above the name on the front it states “The Omega-3 in these premium milk chocolates is purified, and a concentrated source of EPA/DHA.”
On the back It states, “Omega-3 provides nourishment to both the body and the brain: The Omega-3 in thee milk chocolate squares is an excellent source of DHA and EPA which benefits every cell in the body. Chocolate contains ingredients that enhance the absorption of Omega-3. ”
They repeat the 80 mg claim and follow with, “This delicious milk chocolate along with a healthy diet can be a concentrated source of Omega-3 for your daily Omega-3 requirements.
The serving size is two pieces (19 grams). It has 100 calories. Total fat 6 grams, saturated fat 3.5 grams, cholesterol 5 mg, Sodium 20 mg, total carbohydrate 11 grams, 0 dietary fiber, 11 grams of sugar and 1 gram of protein.
I compared it with some chocolate I had in my cupboard and the Nutrients are similar.
The ingredients of the Maramor chocolates include Omega-3 refined fish oil and fish gelatin. There was nothing like these in the chocolates from my cupboard.
The bottom line appears to be that Maramor has hit upon a very clever marketing technique to get people to eat their chocolate to a certain extent not only guilt-free, but actually as a healthy supplement.
On the front of the box it states “One Week Supply.”
I wonder if this idea will catch on. I bought a box to write about for you and also to taste. It was nice chocolate. They’re sure more fun than the Fred Flintstone vitamins I gave my kids.