Most people want to eat healthier, but efforts to encourage healthy eating by providing nutrition information have not changed habits much. A new study suggests that labels emphasizing taste and positive experience could help. In other words, changing the focus to form over substance.
Eating well isn’t always easy, and the reality is simply telling people which foods to avoid doesn’t do much to get them to eat better. What does work, Stanford psychologists now argue, is highlighting how tasty nutritious food can be. Evocative labels such as “twisted citrus glazed carrots” and “ultimate chargrilled asparagus” can get people to choose and consume more vegetables than they otherwise would – as long as the food is prepared flavorfully.
“This is radically different from our current cultural approach to healthy eating which, by focusing on health to the neglect of taste, inadvertently instills the mindset that healthy eating is tasteless and depriving,” said Alia Crum, an assistant professor of psychology and the senior author on the new paper. “And yet in retrospect it’s like, of course, why haven’t we been focusing on making healthy foods more delicious and indulgent all along?” Continue reading