Tag Archives: fat kids

‘The Coca Cola Bears’ Film – 2,000,000 Viewers and You

Coca-cola has used their images of polar bears to show us how charming and happy their drink makes us. But, Center for Science in the Public Interest (CSPI) Executive Director  Michael F. Jacobson says, “Manipulative marketing techniques position soda as a life-affirming source of happiness, when in fact out-of-control soda consumption is fueling an epidemic of disease.”

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I have posted repeatedly on the dangers of soft drinks. You can check the links at the bottom to read further.

The CSPI reports that more than two million people have now seen what USA Today called “the video Coca-Cola doesn’t want you to see”:  The Real Bears,  conceived for the Center for Science in the Public Interest by advertising pioneer Alex Bogusky, The Real Bears is a moving (and sometimes harrowing) portrait of a polar bear family’s struggle with obesity, diabetes, and other soda-related health problems.

The film features an original song, Sugar, by Grammy-award winning singer Jason Mraz, which he performed with rapper MC Flow.

“Denying any connection whatsoever between sugary drinks and obesity is reminiscent of the famous 1994 congressional hearing at which the nation’s top tobacco executives testified that nicotine was not addictive,” Jacobson said.  “When one blandly states what one knows to be false, it truly crosses the line from spin to a lie.”

Following are posts from this blog on soft drinks:

How Damaging are Soft Drinks?

Guest Post: Oleda Baker on What’s Wrong with Drinking Soda

Study Ties Healthier Weight in Kids to Snack Laws

Guest Post: Why I’m Kicking the Diet Soda Habit

Is It Harmful to Drink Diet Soda Every Day?

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Some Declines Seen in Childhood Obesity

Several cities and states throughout the country have recently reported declines in their childhood obesity rates, according to the Robert Wood Johnson Foundation. Declines occurred in locales where comprehensive action took place to address the problem. Nonetheless, obesity rates persist in various socionomic and geographic areas. Racial and ethnic disparities also persist.

FatKids

The percentage of children aged 6–11 years in the United States who were obese increased from 7% in 1980 to nearly 20% in 2008. Similarly, the percentage of adolescents aged 12–19 years who were obese increased from 5% to 18% over the same period, according to The Centers for Disease Control.

The long term health risks are ominous. The New York Times reports that “Obese children are more likely to be obese as adults, creating a higher risk of heart disease and stroke. The American Cancer Society says that being overweight or obese is the culprit in one of seven cancer deaths. Diabetes in children is up by a fifth since 2000, according to federal data.”

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Filed under body fat, calories, childhood obesity, diet food, diet soda, Exercise, fast food, fat, fat kids, heart problems, Weight