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It’s time to change the tune on Soda, says the Center for Science in the Public Interest (CSPI)

Real people suffering from diabetes, tooth decay, weight gain, and other diseases related to soda consumption are starring in a remake of Coca-Cola’s iconic “Hilltop” ad. The new video is health advocates’ latest salvo in their campaign to reduce the incidence of soda-related disease in America and around the world.

“For the past 45 years, Coca-Cola and other makers of sugar drinks have used the most sophisticated and manipulative advertising techniques to convince children and adults alike that a disease-promoting drink will make them feel warm and fuzzy inside,” said CSPI executive director Michael F. Jacobson. “It’s a multi-billion-dollar brainwashing campaign designed to distract us away from our diabetes with happy thoughts. We thought it was time to change the tune.”

Soda and other sugary drinks are the leading source of calories in the American diet, and raise one’s risks of diabetes, tooth decay, and weight gain—conditions experienced by the Denver-area residents who participated in the film.

“Soda is just one of several contributors to diet-related disease, but it’s a major one,” said Dr. Jeffry Gerber, a Denver-area physician who appeared in the film. “As a physician who asks all of my patients about the foods and drinks they choose, I see the connection between soda consumption and chronic conditions like diabetes, heart disease, and obesity every day of the week. It’s hard to ask patients to practice moderation when all of the advertising, marketing, and overall ubiquity of soda rewires people to overconsume sugary drinks.”

The film was produced by Scott McDonald and Gavin Anstey of the Lumenati agency, and was written by Mike Howard of Daughters & Howard. Alex Bogusky, formerly of Crispin Porter + Bogusky, provided overall creative direction. Bogusky also served as executive creative director for The Real Bears, CSPI’s 2012 short film that showed an animated family of polar bears suffering the consequences of soda-related disease. Coca-Cola called it “irresponsible and the usual grandstanding from CSPI,” while Mark Bittman of the New York Times called it “Depressing, touching, and effective.”

CSPI is providing Spanish, Portuguese, French, Hindi, and Mandarin translations of the lyrics used in the new film as a resource for health advocates around the world, where Coke and Pepsi are investing billions of dollars a year to promote the consumption of their products.

Regular readers know that I feel strongly about soft drinks in general, both diet and sugary. Check out my Page – What’s Wrong With Soft Drinks?

Tony

As you can see from her photo, Senior Supermodel Oleda Baker doesn’t age. I interviewed Oleda last month. She is a treasure trove of information on everything this blog stands for, so I asked her if she would share some of her ideas with us. She has written 10 books on beauty and health. Her latest, Breaking the Age Barrier – Great Looks and Health at Every Age – was released in November 2010 and is available from Amazon or from her website www.oleda.com

Oleda chose soft drinks, a subject in which I am extremely interested. I will put in links at the end of Oleda’s item to previous blog posts.

Some people drink soda as if it were water, some even drink it instead of water. This is a bad mistake. Granted, the primary ingredient is water, but, with all the other “stuff” it contains it can have a seriously harmful effect on your entire body. Drinking several cans of soda a day is a sure-fire way to damage your health.

The Mayo Clinic said, “Soda was once considered an occasional treat, but consumption has steadily increased over the last three decades. Many Americans drink soda every day. Demand is so great that manufacturers produce enough soda to supply the average man, woman and child in America with more than 52 gallons each year.”
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