I think anything that engages the imagination can help us to understand things better. So, I really like this suggestion from across the pond published in The BMJ to label food with the equivalent exercise to expend its calories to help people control their food intake and weight.
Shirley Cramer, Chief Executive at the Royal Society of Public Health, says giving consumers an immediate link between foods’ energy content and physical activity might help to reduce obesity.
She explains that with more than two-thirds of the UK population either overweight or obese, “we desperately need innovative initiatives to change behavior at population level.” Yet little evidence indicates that the current information on food and drink packaging, including traffic light labeling, actually changes behavior.
The Royal Society for Public Health has therefore called for the introduction of “activity equivalent” calorie labeling. Continue reading