Tag Archives: Baylor

Saying ‘yes’ to kale, more successful than ‘no’ to cake – Baylor Study

Back more than six years ago, the primary focus of this blog was weight loss pure and simple. In the course of writing about weight loss, I found myself opening up to the concept of good health and long life and the idea of simply losing weight diminished in value. In my mind the positive aim of healthy living easily trumped the negative and short range goal of simply dropping some unwanted pounds. Now, it seems that Baylor University  has determined that looking on the positive side worked far better than the avoidance, or negative side in their studies.

Baylor reported that, many diet plans are doomed from the start.

The reason? Dieters tend to adopt the wrong strategies, often planning to ditch their favorite foods and replace them with less-desirable options, according to new research from Baylor University’s Hankamer School of Business.

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Conversely, successful dieters focus on adding healthy foods – foods that they actually like, said Meredith David, Ph.D., assistant professor of marketing at Baylor. She is the lead author on the study, “Saying ‘No’ to Cake or ‘Yes’ to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals,” published in the journal Psychology & Marketing. Continue reading

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