As regular readers know, I don’t drink sugary or diet soft drinks and consider them some of the most damaging junk foods available.
A Nashville family’s rap video is the winner of a contest aimed aimed at raising awareness of the harmful health effects of overconsumption of sugary drinks. The winning video “Just Pour One Out” features an original rap song from the Sullivan family, inspired by 41-year-old stay-at-home dad Peter Sullivan’s personal struggle with soda consumption.
“I was surprised by how much the process changed my drinking habits,” Sullivan said of making the film.
Announced by the nonprofit Center for Science in the Public Interest in October 2012, the Pour One Out video contest invited the public to produce short videos demonstrating the pouring out of sugary drinks in a creative way. Advertising pioneer Alex Bogusky joined CSPI staff in judging contest entries based on creativity, originality, and effectiveness of the health message. CSPI offered a $1,000 prize for the winning film, and $500 and $250 prizes for the second- and third-place films.
The runner up video