As a person who has had a weight problem for much of his adult life, food choices loom large on my radar. I love snacking, pizza, cheeseburgers, you name the junk food, I likely love it. However, I weigh in the mid 150 pound area and have done so for the past seven years. What has worked for me is clearly thinking about what the food means to me in terms of my health. Not focusing on how good it is going to taste and how much I have always loved that flavor. I tie my action to its likely consequences. The clear goal of eating healthy has been my solution. These researchers have some interesting ideas to add to the discussion.
Everyone knows that an apple per day is a more healthful option than a donut and yet, given the choice, many people would still choose the donut. A new study has revealed that food choices could be down to the associations that we make with food-related stimuli.
Researchers explain why the urge to eat a donut is mightier than the urge to eat an apple — even though the apple is the more healthful option.
Aukje Verhoeven, Sanne de Wit, and Poppy Watson, all psychologists at the University of Amsterdam in the Netherlands, conducted the research.
Their findings were published in the journal Appetite.
The consumption of unhealthful foods is on the rise around the world, which is contributing to the more than 1.9 billion adults who are overweight globally.
Among children in the United States, more than 27 percent of calories each day come from snacks, including salted snacks, candy, desserts, and sweetened beverages. This could have hazardous consequences for their health.
Learned cues affect food choices
Government initiatives have focused on making people more aware of the adverse effects of eating unhealthfully. However, most people fail to adhere to the recommended food guidelines, and eating behaviors often remain unchanged.
Though it is not clear why informational interventions do not work, evidence suggests that food-related stimuli in the environment may play a role in triggering unhealthful eating habits.
“Health warnings often make people want to choose healthier food products, yet many still end up picking unhealthy food products,” explains Verhoeven. “We suspected this might partly be due to the fact that people learn to associate specific cues in their environment with certain food choices.”
For example, seeing a large “M” sign in the environment has been linked to reward, such as eating a cheeseburger, which then prompts a craving and could trigger a trip to the restaurant for a burger. Continue reading