Having written some strong words of warning on sugary soft drinks as well as chemical-laden diet soft drinks, not to mention the scourge of obesity, what to make of Coca-Cola’s Anti-Obesity ads?
Some facts first, 60 percent of us are overweight and 30 percent of us are outright obese. We have teenagers coming down with adult onset diabetes. We are the first generation of people starving ourselves to death in obese bodies.
We gain weight when we take in more calories than we burn off. The Center for Science in the Public Interest says that soda contributes six percent of the total calories in our diets. That is more than anything we eat or drink.
So soda is a major player in the obesity crisis.
I was not able to get a copy of the Coke ad to run with this post, but I did find this “Honest” version which carries the original video but has a fresh new voiceover. The source is listed as John Pemberton which by no small coincidence happens to be the name of the pharmacist who invented Coca-Cola.
Back to the headline. What about Coke having an anti-obesity ad?
Why not? Anything that raises people’s awareness of the problem seems to be a step in the right direction. I don’t think the coke ad will encourage people to drink more of it. I certainly hope not.
Here is a nice CNN discussion on it.
To read more on the nature of empty calories and junk food check out my posts A Love Letter to Hostess Ho Ho’s and Twinkies – NOT also What are The Dangers of a Big Waistline?