Fast food is popular because it tastes great and is incredibly convenient. The only problem is its general lack of high nutritive values. So we try to reduce or eliminate our use of fast food to satisfy our appetites to some extent.
Have you ever tried to stay away from fast food, but found hard-to-ignore signals that represent its availability – like neon lights and ads – are everywhere?
If you’re stressed, tired or otherwise straining your brain power, you may find it harder to ignore cues in the environment that signal something rewarding.
That’s what a UNSW Sydney experiment by a group of psychologists – published in Psychological Science – has shown.
This experiment showed – for the first time – that ignoring these cues became harder as soon as participants had to perform a task while also holding other information in their memory. The image is in the public domain.
“We knew already that participants find it hard to ignore cues that signal a large reward,” says study lead Dr. Poppy Watson at UNSW.
But this experiment showed – for the first time – that ignoring these cues became harder as soon as participants had to perform a task while also holding other information in their memory.
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