Researchers report that materialistic people view their Facebook friends as ‘digital objects’ and tend to have more social followers than those who are less interested in material possessions. The study found materialistic people objectify their Facebook friends and desire to acquire more followers to increase their digital possessions.
If you’re materialistic, you’re likely to use Facebook more frequently and intensely. A new paper in Heliyon reveals that materialistic people see and treat their Facebook friends as “digital objects,” and have significantly more friends than people who are less interested in possessions. It also shows that materialists have a greater need to compare themselves with others on Facebook.
The study reveals that materialistic people use Facebook to both achieve their goals and feel good. The authors of the paper, from the Ruhr-University Bochum in Germany, have developed a new theory to explain this: The Social Online Self-Regulation Theory. Continue reading