We really do have to pay attention to what our kids are consuming, both visually and by mouth. Sadly, they can form habits and develop food preferences in their youth that will damage them their entire lives.
The fact that more than 80 pct of televised food ads are for unhealthy products is downright scary.
Children under 8 most vulnerable to marketing’s effects, study says
Any parent who’s ever endured a whining child begging for that colorful box of cereal won’t be surprised by a new study’s findings: Children are more likely to eat junk food when they’ve seen ads for unhealthy foods and beverages.
The new review included 29 past studies. There were more than 6,000 children involved in those studies.
The researchers found that ads and other marketing for products high in sugar or salt have an immediate and major impact on youngsters. And children younger than age 8 might be most susceptible to junk food and beverage marketing, the study authors reported.
The findings show the influence that such ads can have on children, said lead author Behnam Sadeghirad, a doctoral student at McMaster University in Ontario, Canada.
“This [review] shows that the extensive exposure kids have to marketing of unhealthy foods…
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2 responses to “Junk Food Ads Sway Kids’ Preferences”
They market and advertise to children in spite of the dangers these products result in. I don’t know how people can maintain a clear conscious making a living selling a large component of “disease” to our population. Just shows the value we place in our children!
This just points out how important active parenting is. The kids really don’t know any better. Besides, the junk tastes good to them, too.
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