I keep seeing ads for this so-called healthy brain drug PREVAGEN on the Weather Channel.
I need to preface this with a little background. I have had at least three family members die with Alzheimer’s or some form of dementia. I am going to be 76 years old next month, so you can bet I really care about my brain continuing to function at its current high level.
What about those Prevagen ads that promise, as it says on the package, “Improves memory, Supports Healthy Brain function, Sharper Mind, Clearer Thinking”?
Sounds great if you are a senior like me – and there are millions of us. The baby boomers are all ready for a brain tune up. Everyone who has ever suffered from a senior moment is a ripe prospect for this stuff. Cha-ching. That was the sound of a cash register.
My own first reaction was, “This is crap. They are trying to prey on the worst fears of us seniors.”
Here is what ConsumerLab.com says about Prevagen, “According to the company’s website, people who use people Prevagen (Quincy Bioscience) can “experience improved memory, a sharper mind, and clearer thinking. Unfortunately, no peer-reviewed studies have been published to back up these claims. In addition, the FDA has warned Quincy Bioscience in the past against claiming Prevagen could treat conditions such as head injuries and Alzheimer’s disease and for failing to report adverse reactions. The FDA has also claimed that the key ingredient, apoaequorin, a synthetic protein, is not an acceptable ingredient in a dietary supplement. “
As far back as 2012, MyAdvocates had a blog entry on the FDA issuing a warning letter that “accused the company of not reporting to the government “adverse events like seizures, strokes, and worsening symptoms of multiple sclerosis that had been reported to your firm as being associated with the use of Prevagen products.” Reports about the supplement to the company have also included chest pain, tremors, fainting and other serious symptoms, the FDA says.
So, my first reaction wasn’t too far afield.
But wait, seniors, don’t give up hope. I have addressed this problem numerous times on the blog. Please check out my Page – Important Facts About your Brain ( and Exercise Benefits).
Additionally, I would like to recommend the book Spark, The revolutionary new science of exercise and the brain by John J. Ratey, M.D.
Finally, for those seniors who are doing crosswords and sudoku puzzles to stave off memory loss, check out – Exercise, not just Sudoku for Seniors.
Prevagen is a drug not a vitamin for the brain. I think you are always going to be better off if you try to better your situation naturally rather than with pills.
Eat less; move more; live longer. Words to live by.