Colin Kaepernick, Cam Newton and Jessica Alba, among others, have signed on to help promote fruit and vegetable consumption in a new program.
The push is being called FNV – which stands for Fruits and Vegetables.
The campaign will start on social media like Twitter where short videos will be posted. The first will be posted online today.
The Center for Science in the Public Interest (CSPI) loves it. “What a breath of fresh air to see entertainers and athletes getting behind this innovative campaign to promote fruit and vegetable consumption. It would be nice to see more celebrities following the example of Jessica Alba, Colin Kaepernick, and Stephen Curry and the others involved with this project. For too long, entertainers and athletes have used their clout to promote soda and other junk foods, so perhaps the FNV campaign heralds a new trend.
“For this campaign to succeed, it will need a huge and sustained investment behind it, which I hope the industry provides. Ideally government agencies would invest in similar media campaigns aimed at reducing junk food consumption and promoting healthy diets,” according to a statement by CSPI Executive Director Michael Jacobson.
I would just like to add my own two cents here that I love this accentuating the positive as opposed to governments and municipalities coming in and banning junk foods. It pays to think positive.