Coca-cola has used their images of polar bears to show us how charming and happy their drink makes us. But, Center for Science in the Public Interest (CSPI) Executive Director Michael F. Jacobson says, “Manipulative marketing techniques position soda as a life-affirming source of happiness, when in fact out-of-control soda consumption is fueling an epidemic of disease.”
The CSPI reports that more than two million people have now seen what USA Today called “the video Coca-Cola doesn’t want you to see”: The Real Bears, conceived for the Center for Science in the Public Interest by advertising pioneer Alex Bogusky, The Real Bears is a moving (and sometimes harrowing) portrait of a polar bear family’s struggle with obesity, diabetes, and other soda-related health problems.
The film features an original song, Sugar, by Grammy-award winning singer Jason Mraz, which he performed with rapper MC Flow.
“Denying any connection whatsoever between sugary drinks and obesity is reminiscent of the famous 1994 congressional hearing at which the nation’s top tobacco executives testified that nicotine was not addictive,” Jacobson said. “When one blandly states what one knows to be false, it truly crosses the line from spin to a lie.”
Following are posts from this blog on soft drinks: