McDonald’s Happy Meal Lawsuit Dismissed

A judge in San Francisco has dismissed the lawsuit against McDonald’s Corp. that attempted to block the sale of Happy Meals, according to the Associated Press.

The Center for Science in the Public Interest (CSPI) and a California mother filed the lawsuit late in 2010. They wanted McDonald’s to remove toys from Happy Meals or offer healthier options for lunch boxes. The suit sought no cash damages.

A McDonald’s spokesperson said in a statement that the company would “vigorously defend our brand, our reputation and our food.”

The CSPI said “McDonald’s must stop exploiting children at some point. Using toys, of all things, to lure young children to fast-food meals is not responsible corporate behavior. It’s a predatory practice that undermines parents, causes rifts in families, and harms kids’ health. In time, the practice of using toys to market junk food will seem as inappropriate and anachronistic as lead paint, child labor, and asbestos…. We’re studying the judge’s decision and will discuss with the plaintiff whether to appeal. ”

The Center for Science in the Public Interest is a nonprofit health advocacy group based in Washington, DC, that focuses on nutrition and food safety policies.  CSPI is supported by the 900,000 U.S. and Canadian subscribers to its Nutrition Action Healthletter and by foundation grants.

Tony

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